Growth Hacker Marketing is a mostly comprised of Barret Davies, a marketing professional since 2008. While GHM is mainly a one-man show, we have a select group of confidantes for services that are better served by experts in those corresponding fields.
Barret’s marketing experience includes B2B, B2C, and B2G, which spans over medical products, mining, healthcare services, and tourism. Barret co-owned a successful hostel in Argentina for several years and served as its Marketing & Communications Manager, as well as Public Relations Officer.
Other industries that Barret has provided consultation for include plumbing/heating, roofing, landscaping, electrical, entertainment, accounting services, and catering and restaurants.
Our goal is to get your business cranking up sales, so that you can grow in a sustainable way and not break the bank doing it.
For example, we only believe in paid digital advertising for short-term exposure and gains. We’d rather put money into long-term success, which comes in the form of quality and engaging content.
Content is (Still) King
By now, most people should know that content is the single most important thing that you can do to get better search engine rankings. But there is a huge difference in how people create and format content.
Know your audience and create the content they should be reading. Make it engaging. Get rid of the fluff and ambiguous claims, such as “best customer service”, “industry-leading”, or “top-quality materials”. These words mean nothing and hold no weight.
Instead of stuffing your blog articles and brochures with fluff, try to quantify the value for each claim.
Best customer service: Give examples of how you always reach a live person who has been given the authority to handle whatever issue there is, or how you will never be put on hold for more than x amount of minutes, or an award you received in recognition of customer service. Do a survey or Net Promoter Score to give your customer service an actual number.
Industry-leading: Show numbers from independent sources that confirm your product is in fact leading the industry. Do a competitor comparison. The point is to back up the claim, which unfortunately, is something most companies forget to do.
Does your product save the customer money? If it does, tell them how much it will save them.
Is your product better for the environment? If it is, talk about comparative emissions numbers, or how many trees don’t have to be cut down.
Here is something that never fails, regardless if we are feeling out a client with a brand new business or having a casual business conversation with an executive of a multi-million dollar business.
“My business is unique.“
“My business is a niche, so it is totally different than that other business.“
We’re very sorry to break it to you, but your business is not that unique when it comes to sales & marketing. While each business will have its preferential marketing methods and philosophies, at the end of the day marketing is marketing.
Obviously, there are differences in the approach, channels, etc., but everything else is the same. You still have to generate quality, engaging content for your website whether you are selling a product or your services. You still are going to use social media to promote brand engagement and interactivity. You’re still going to pay money for advertising.
The other common myth is when we ask our potential clients what their business is.
Answers are always:
- My business is selling abc product, or
- My business is selling this service
But the real answer should be:
- My business markets the abc product, or
- My business markets this service
Every business is, essentially, a marketing business for whatever it is it sells.
For some people, this is a fundamental change in the way they look at their business: albeit, a necessary one.