Hello! My name is Barret Davies, and I am the owner of Growth Hacker Marketing.
I have been in marketing and communications in some capacity my whole life, but on a professional level since 2008.
My marketing experience includes B2B, B2C, and B2G.
I am a holistic marketer with experience in many industries, including:
Some more interesting things about me (at least I think so):
I am a teacher and storyteller by heart. While I love to do everything for clients, I also believe in creating a learning environment, where I will teach you about marketing.
My goal is to get your business cranking up sales, so that you can grow in a sustainable way and not break the bank doing it.
By now, most people should know that content is the single most important thing that you can do to get better search engine rankings. But there is a huge difference in how people create and format content.
Know your audience and create the content they should be reading. Make it engaging. Get rid of the fluff and ambiguous claims, such as “best customer service”, “industry-leading”, or “top-quality materials”. These words mean nothing and hold no weight.
Instead of stuffing your blog articles and brochures with fluff, try to quantify the value for each claim.
Best customer service: Give examples of how you always reach a live person who has been given the authority to handle whatever issue there is, or how you will never be put on hold for more than x amount of minutes, or an award you received in recognition of customer service. Do a survey or Net Promoter Score to give your customer service an actual number.
Industry-leading: Show numbers from independent sources that confirm your product is in fact leading the industry. Do a competitor comparison. The point is to back up the claim, which unfortunately, is something most companies forget to do.
Does your product save the customer money? If it does, tell them how much it will save them.
Is your product better for the environment? If it is, talk about comparative emissions numbers, or how many trees don’t have to be cut down.
Here is something that never fails, regardless if I am feeling out a client with a brand new business or having a casual business conversation with an executive of a multi-million dollar business.
“My business is unique.“
“My business is a niche, so it is totally different than that other business.“
I’m very sorry to break it to you, but your business is not that unique when it comes to sales & marketing. While each business will have its preferential marketing methods and philosophies, at the end of the day marketing is marketing.
Think of marketing as a tool box and the tools as marketing actionables.
Some people will have tool boxes with more tools, and others will have tool boxes with more specialized tools, but in the end, no one possesses tools that no one else doesn’t have. There are no secrets.
Obviously, there are differences in the approach, channels, etc., but everything else is the same. You still have to generate quality, engaging content for your website whether you are selling a product or your services. You still are going to use social media to promote brand engagement and interactivity. You’re still going to pay money for advertising.
The other common myth is when we ask our potential clients what their business is.
Answers are always:
But the real answer should be:
Every business is, essentially, a marketing business for whatever it is it sells.
For some people, this is a fundamental change in the way they look at their business: albeit, a necessary one.