Branding is more than a logo and colours

Branding is more than colours and logos I’ve said it before, and I’ll say it again – there are two types of marketing professionals: Those who believe that 20% is planning, infrastructure, etc., whereas 80% is what you see, and Those of us, myself included, who believe that marketing is 80% of what you don’t… Continue reading Branding is more than a logo and colours

The importance of sensical website forms

The importance of sensical website forms The most important reason as to the importance of sensical website forms is that you, as a business owner, will lose money if the user has a hard time with it. Not only will you lose money from potential customers in the moment, but you will also probably lose… Continue reading The importance of sensical website forms

Email Marketing – It’s all in the details

Email Marketing – It’s all in the details When it comes to email marketing, you only get one shot to get it right. Mess up, and your customer isn’t going to give you a second chance; they’re going to simply swipe delete. Unfortunately, and also fortunately, most people aren’t like me. The norm won’t reply… Continue reading Email Marketing – It’s all in the details

Stop Using No-Reply Email Addresses for Email Marketing

Stop Using No-Reply Email Addresses for Email Marketing Email marketers still use no-reply (donotreply) email address, and it boggles my mind. It’s like saying, “Sorry sir/mam, but we don’t want to build a strong relationship with you that will produce repetitive revenue and a longer customer life cycle.” The problem, in its simplest form, is… Continue reading Stop Using No-Reply Email Addresses for Email Marketing

What is Growth Hacker Marketing?

Defining what Growth Hacker Marketing is The term, Growth Hacker Marketing, is relatively new in the marketing industry as of the writing of this article. While some call it a re-branding of an already existing marketing philosophy, others argue that there is a distinction. While this article is not for diving into technical definitions, we… Continue reading What is Growth Hacker Marketing?