The first step was to secure a domain name. Within a few minutes of looking, we discovered that winnipegplumbingheating(.ca) was the closest descriptive url available. Unfortunately, winnipegplumbers(.ca) was selling for $3500 USD at that time.
Before beginning anything, we went over a “way of working” and worked on his unique selling proposition (USP).
- Timeliness & Prompt Service:
- We encouraged Dean to set a respond time to inquiries, based on the priority and potential of the lead. To help determine which leads were better opportunities, we implemented a contact form that included fields to qualify leads and the ability to upload images.
- 100% Guaranteed Work:
- Dean takes a lot of pride in his work and his reputation. Being a one-man show, he knows his quality of work and is solely accountable for it.
- Reasonable Rates:
- As much as we didn’t want to use this as a USP, Dean wanted it as he is neither the cheapest or most expensive plumber out there. When it comes to USPs, we prefer they be something that no one else is doing or that our client is doing better.
Dean’s Plumbing had already done a logo a few years back, so we were off to the races. Knowing that the domain should become active as soon as possible in order to start getting Google to recognize it, we built a functioning, bare-bones site. The minimally viable site consisted of a front page, a plumbing page, a heating page, a contact page.
The next step saw us build out the plumbing and heating pages, so potential customers would know what services he offered. To start, we did the main ones. Then we added the About page. Next, we started on the Learning Center – after all, content is still king.
Over the course of the next few months, our main focus was building up the blog (Learning Center). We also built out a few other minor service pages and added weight to the home page.