Marketing Partner
Why it Works - Value Based Pricing
Hiring a marketing agency doesn’t have to be expensive and only for large companies.
I’m not paid according to how much you spend; I’m paid according to how much you grow.
My only incentive is your growth.
Instead of hiring a company at X hours per month, when you hire Growth Hacker Marketing, I work to achieve the goals we set out. That means, I will work more effectively and efficiently, instead of just “putting in the hours”.
What's Included and What's Not
Included:
Apart from the actual planning, execution, and measuring of your marketing, here are some more value adds that you will receive:
Experienced and Professional Marketing
Director of Marketing level skill set and experience.
Why pay a marketing coordinator or specialist $40k to $60k a year, when you get the same (or better) results with a much more experienced Director of Marketing for less?
WordPress Website (An annual value of approx. $1,000):
- Very fast website hosting
- SSL certificate
- Website upkeep and maintenance
- Email using your domain
- Paid plugins:
- Website security
- Elementor Pro
- WP Mail SMTP (as applicable)
Sales:
- Live chat and form submission monitoring with a 5 min maximum inquiry response time
- Did you know: After five minutes, the odds of connecting and qualifying with the lead drop 80%.
- Qualifying leads (MQLs) before passing onto your business as Sales Qualified Leads (SQLs)
Social Media:
- Daily monitoring for relevant posts
- Replying to inquires
- Posting multiple times per week
CRM:
- Free version of your choice of HubSpot, Zoho CRM, EngageBay, etc. (Paid version is optional)
- Email marketing campaigns
Event Management:
- Complete event/trade show management (Includes 2 per year – extra shows are billed a la carte)
Tender Management:
- Weekly searches for open tenders
- Complete management of tenders from submission to follow up
Plus, all the other marketing services I offer.
Not included:
- Your marketing budget
- This includes things like:
- Trade show and event fees
- Paid promotion/advertising fees
- I recommend having a minimum monthly budget of $500 for paid ads, if we do paid ads
- This includes things like:
- Paid plugins apart from the paid plugins I provide you with
- Paid services such as professional photography or videography
- Paid versions of software once you outlive the free versionsor
What does it cost?
It’s a simple and transparent payment structure.
- I charge a one-time, upfront engagement fee followed by a flat-rate monthly fee.
- The monthly fee is a percentage based off a proprietary scoring matrix that is calculated after you fill out the questionnaire and we go over it (monthly fee is minimum $2000/month).
- The one-time engagement fee is based off your monthly fee, so engagement fee = 1 month rate.
What is the process?
Step 1: Getting Started
- After you inquire about the partnership, I’ll send you a questionaire to fill out.
- We meet for 60 to 90 minutes (completely free of charge with zero obligation) to go over the questionnaire and dig deeper into your target customer, type of media, and marketing budget.
Step 2: Go or No Go
- Assuming that your company has the infrastructure, backing and resources for growth, at this point you will have to make a decision of whether to go ahead with hiring Growth Hacker Marketing or not.
- This is the step where you pay the one-time engagement fee.
Step 3: Plan, Plan, Plan
- I dive deep into your business and operations, needing total transparency, and I present a plan of action.
- Together, we tweak the plan as needed.
- In this step, you have not yet started to pay the monthly fee.
Step 4: Execution and Measurement
- This is when your monthly fee starts, and I start to put the plan into action.
- Measure and report monthly results.
Step 5: How Did We Do?
- Annual review.
- Renewal of services with a new marketing plan.
Common Questions
Imagine you want to landscape your yard, and you get some quotes.
Company A quotes you $10,000 and gives you an estimated completion time of 1 week.
Company B quotes you $10,000 and gives you an estimated completion time of 1 day.
Both quotes involve the same service, in terms of what you want done to your yard.
What is your first thought?
If it’s, “how can Company B charge me $10,000 for 1 day of work?”, then here’s your answer.
Company A has ten employees that are going to plant the trees by hand and excavate the sod area by hand. It will take them 1 week to do it.
However, Company B only has 5 employees, so how can they do it in 1 day?
Here’s the answer.
Company B has mechanized equipment, which cost them money to buy. Company B has lesser employees, but those employees have more experience, which costs more in wages.
So, by investing in the proper equipment and experience, Company B can produce more effectively and efficiently.
Moral of the story: Pay by value, not time.
- Your business must have the ability to scale in terms of funding, resources, and infrastructure
- Your business must be in an industry with market potential for growth
- You must conduct your business in an honest and transparent manner – I don’t partner with bad people
- I charge a one-time, upfront engagement fee followed by a flat-rate monthly fee.
- The monthly fee is a percentage based off a proprietary scoring matrix that is calculated after you fill out the questionnaire and we go over it (monthly fee is minimum $2000/month).
- The one-time engagement fee is based off your monthly fee, so engagement fee = 1 month rate.
- I don’t charge by the hour – our merit is completely based on results
- I believe in running lean, meaning I’m not going to suggest things that are unnecessary or that cost more than they should
- I am available to you seven days a week
- I focus on both Sales and Marketing
After five minutes pass, the odds of connecting and qualifying with the lead drop 80%.
You run a business. You’re busy. You don’t always have time to respond to inquiries.
So, let me do it for you, and you’ll have a much better chance at landing turning that 80% into profit.
Everything we do will be planned out before we do it, and everything will be measured. You will know if we hit, miss, or exceed monthly targets.
You are getting a Director of Marketing level skillset at your disposal for less than the cost of hiring an in-house marketing coordinator.
The answer to this question depends on several factors, such as are you a B2B company, or are you more B2C?
B2B is usually between 2% and 5% of your annual revenue.
B2C is usually between 5% and 10% of your annual revenue.
Our contract will be for 1 year. After that, you can decide to keep going or not, with zero obligations.
You can pay monthly, annually, or for a few months at a time. It’s completely up to you.
Payment is required at the first of every month.
Cheques, cash and EFT are accepted.
Yes, of course you can.
Cancellations terms:
- 60 days (2 months) notice
- Monthly payments will continue for those months
You do.
Everything that I create or do on your business’s behalf is 100% your company property.
The only exceptions are the website hosting, SSL, and paid plugins.